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The Market



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An Outstanding Opportunity At The Right Time

In a season of bad news and poor economic prospects the national sign market is weathering the storm and sign advertising products provide the best tool for  businesses to improve their outlook.  The answer for many business owners has become decidedly low-tech: professionally made signs.  Without a properly designed and placed on-premise business sign, a commercial site cannot function at its full economic potential.

An attractive on-premise business sign provides 24 hour exposure of its message to a large pool of potential customers at a fraction of the overall cost of other media.  A case study shown on the US Small Business Administration website highlights a restaurant that showed a 16% increase in sales after installing their new sign.

The total market for sign advertising products in the United States exceeds $40 billion per year.  The US sign advertising market is very fragmented, with from 30,000 to 50,000 small companies participating in the market.  With the exception of the Off Premise Billboard segment, no company has more than a 1% share.  Very few companies have a national presence.  This represents a huge opportunity for our company and you.  The state of the industry (customization and fragmentation) presents an opportunity for us to establish a very large national presence in this marketplace.

Market: The US Market for sign advertising products may be summarized in the market segments shown in the following table:

Segment Sales In Billions
On-Premise Signs (1) $8
Electrical Signs (1) $4
Large Format Digital Printing (2) $10
Screen Printed Signs (2) $10
Off-Premise Billboards (3) $3
Out of Home Advertising (3) $4
Digital Signage $1
Total Market $40 Billion


    1)    Sign of the Times Magazine, Annual Survey
    2)    Screen Printing & Graphics Imaging Association
    3)    OAAA and Outdoor Services, Inc.

Our customers - your prospects - are independent small businesses. There are over 25 million of them in the United States. Like you, they are entrepreneurs who seek an independent way of making a living. They are pursuing their dream of owning and building a successful business of their own.

You can take part in this Opportunity in one of several ways.  Choose the one that is best for you.

        Direct Sales Rep


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Last modified: June 08, 2009