An Outstanding Opportunity At The
In a season of bad news and poor economic prospects the national sign market
is weathering the storm and sign advertising products provide the best tool for
businesses to improve their outlook. The answer for many business
owners has become decidedly low-tech: professionally made signs. Without a
properly designed and placed on-premise business sign, a commercial site cannot
function at its full economic potential.
An attractive on-premise business sign provides 24 hour exposure of its message
to a large pool of potential customers at a fraction of the overall cost of
other media. A case
study shown on the US Small Business Administration website highlights a
restaurant that showed a 16% increase in sales after installing their new sign.
The total market for sign advertising
products in the United States exceeds $40 billion per year. The US sign
advertising market is very fragmented, with from 30,000 to 50,000 small
companies participating in the market. With the exception of the Off
Premise Billboard segment, no company has more than a 1% share. Very few
companies have a national presence. This represents a huge opportunity for
our company and you. The state of the industry (customization and fragmentation)
presents an opportunity for us to establish a very large national
presence in this marketplace.
Market: The US Market for sign advertising products may be summarized in
the market segments shown in the following table:
|On-Premise Signs (1)
|Electrical Signs (1)
|Large Format Digital Printing
|Screen Printed Signs (2)
|Off-Premise Billboards (3)
|Out of Home Advertising (3)
1) Sign of the Times Magazine, Annual
2) Screen Printing & Graphics Imaging
3) OAAA and Outdoor Services, Inc.
Our customers - your prospects - are independent small businesses. There are
over 25 million of them in the United States. Like you, they are entrepreneurs
who seek an independent way of making a living. They are pursuing their dream of
owning and building a successful business of their own.
can take part in this Opportunity in one of several ways. Choose the one
that is best for you.